Top 5 Free-to-Play Games in Kenya: Q1 2025 Performance Overview

In the first quarter of 2025, eFootball™ from KONAMI showed an impressive performance in Kenya. Weekly revenue reached a high of approximately $12.3K in mid-February, while downloads peaked at 17K in the week of February 24. Active users experienced a steady rise, closing the quarter at 313K.

Candy Crush Saga maintained a consistent weekly revenue, hovering around $6.4K to $6.7K throughout the quarter. Downloads were notably high at the beginning and end of the quarter, with peaks of 12.3K and 10.8K, respectively. Active users saw a slight decline, ending March with 209K.

Roblox from Roblox Corporation experienced a downward trend in revenue, starting the quarter at $7.9K and decreasing to $3.1K by the end of March. Downloads fluctuated, reaching 16.7K in the final week of March. Active users showed a similar pattern, with a slight recovery towards the quarter's end, reaching 194K.

Ludo STAR by Gameberry Labs saw its revenue peak early in the quarter at $5.7K and tapering off to $4.4K by March. Downloads remained relatively low throughout, peaking at 2.9K in early March. Active users increased steadily, ending the quarter at 22.7K.

Finally, PUBG MOBILE from Tencent showed a notable increase in revenue, starting at $2.6K and reaching $4.6K by the end of March. Downloads fluctuated, peaking at 9.2K in late February, while active users showed a consistent increase, ending the quarter with over 101K.

These insights, courtesy of Sensor Tower, offer a comprehensive view of the gaming landscape in Kenya for Q1 2025. For more detailed analytics, visit Sensor Tower.